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[SaaS Marketing] How to write more persuasive messages, faster wi...

Writing is hard. Writing to market your SaaS product is even harder. There are so many things to say about your product, but when it’s time to sit down and write, you struggle to find the right words. Or you end up with too many words and don’t know what to cut. Finally, your blood, […]

B2B Customer Reviews
Expert Tips for Building a B2B Review Strategy

B2B review sites have been gaining traction over the past few years, and we have consumer behavior to thank for that. SiriusDecisions calls this “The Yelp Effect.” Our customers want to know about their peers’ experiences with a product or service before making a commitment. As B2B marketers, we understand the importance of social proof. […]

LoopVOC NPS Survey Upload Tool
New NPS Survey Features in Loop

Your Net Promoter Score (NPS) is an important metric to help measure customer happiness. The number by itself, however, doesn’t provide the context needed to analyze and solve issues impacting the customer experience. The real value is in the qualitative customer feedback behind the score.  Organizations can ask questions such as: How likely are you […]

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[The LoopVoc Playbook:] How to Improve CX Strategies with Custome...

What makes the difference between a customer experience program that drives revenue and retention throughout the customer journey and those that fall flat? Access to and action on customer feedback. Powerful customer experience programs require real-time access to customer feedback. This feedback is the fuel of CX programs and initiatives. Without it, we’re making educated guesses (at […]

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How to Measure CX in 2020

According to a B2B Marketing survey, two-thirds of marketers plan to make customer experience a priority over the next year. More than a quarter of those surveyed are prioritizing CX before the year-end to get ahead. The companies that are fine-tuning their customer-centric CX programs experienced strong revenue growth and ROI, reporting more than 2X return on […]

competitor benchmarking dashboard
Introducing Competitive Benchmarking in Loop

We know that competition tends to change faster than teams can react. SaaS companies are continuously competing on their ability to respond to changing customer needs and keep up with technical differentiation across the competitive landscape. That’s what drove us to build a new Competitive Benchmarking feature in Loop—to help you stay a step ahead. It’s now […]

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Alerts Now Available in Loop

This week, LoopVOC released an Alerts feature to give you more real-time visibility into customer feedback trends. You will now be notified automatically about shifts in customer feedback that need to be addressed. Loop will proactively search for conditions daily, by product and by topic, and will alert you of the specific trend that needs […]

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Why SaaS Companies Should Prioritize Online Review Sites for Cust...

We’ve been meeting and speaking with B2B product marketers across the space. In each conversation, we learn more about the various ways organizations are incorporating customer feedback into their business strategy. One of the biggest surprises that has come from these conversations is how few organizations are paying attention to customer feedback on online review […]

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How to Build a Cross-Functional Team for Voice of the Customer Co...

One of the biggest barriers to an organization’s long-term success in this age of digital transformation will be the successful execution of cross-functional collaboration. As organizations grow and departments are formed with designated goals and responsibilities, silos are naturally created. Within these silos, departments have their own goals, responsibilities, processes, and priorities. The silos don’t […]

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Your Customer Experience Is Your Brand

Often, when we talk about customer experience, our focus is on the delivery of services, support, and customer success touchpoints. But customer experience is more than a post-sale strategy. The customer experience you deliver is your brand promise in practice. Your customer experience strategy can’t be siloed to the end of the customer journey. It must be […]