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How to Measure Customer Experience (CX) in 2020

According to a B2B Marketing survey, two-thirds of marketers plan to make customer experience (CX) a priority over the next year. More than a quarter of those surveyed are prioritizing CX before the year-end to get ahead. The companies that are fine-tuning their customer-centric CX programs experienced strong revenue growth and ROI, reporting more than 2X return on their […]