This episode features Kevin Lau, Global Head of Customer Advocacy, Digital Experience at Adobe
Lauren and Diana dive into the shared responsibility of customer retention and how the experiences you provide throughout every phase of the customer journey is critical to building relationships and keeping customers engaged.
This episode features Mathew Sweezey, Market Strategy at Salesforce
The Context Marketing Evolution is changing the way we think about Marketing and Customer Experience. Learn what it takes to become a high-performing and why staying connected to your customers is key.
This episode features Megan Heuer, Principal HeuerB2B
Megan Heure joins Lauren Culbertson to talk about Revenue Operations, Customer-Led Growth, and the importance of shared data and visibility.
The episode features Jeanne Hopkins, CRO of SquadLocker
If your revenue strategy is focused primarily on bringing in new customers, you’re leaving money on the table. Hear how Jeanne is keeping teams focused on current customers to expand revenue and why a VOC program should be a priority for your team.
This episode features Christine Crandell, President of New Business Strategies.
Priorities and expectations have shifted. While many of these changes may only be temporary, these temporary changes will have long-term effects. Christine Crandell urges B2B SaaS leaders to embrace a new way of doing business.