Customer feedback analytics built to fuel your growth.

Loop helps SaaS companies use feedback to build, position, and grow the best products.

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How it works

Loop is the customer feedback analytics platform built to help SaaS teams turn feedback into product growth.

Centralize Textual Feedback

Automatically connect feedback from online reviews, win/loss notes, surveys, and support tickets to create the central source of truth for market intel.

Get Insights Instantly

Leverage out-of-the-box natural language processing for fast and easy insights about customer needs, competitive threats, and product gaps.

Drive Measurable Results

Unlock real-time insights to build, position, and grow the best products. Loop helps companies adapt strategies to address issues and grow faster.

Meet the central source of truth for understanding your customers and the needs of the market you serve

Automatically connect feedback across the places where customers give it

Say goodbye to anecdotes. Create a central source of truth by analyzing feedback from online reviews, call transcripts, sales notes, and NPS in one place. Stop making decisions based on a table of opinions. Quantify your biggest issues to create a data-driven approach to product, positioning, and sales strategies.

Instantly tag raw feedback with topics, sentiment, and metadata

No more manually tagging feedback in spreadsheets. AI-powered text analytics instantly tag raw textual feedback with topics, sentiment, and operational data. Turn hypotheses into indisputable evidence for change based on what your customers and buyers are telling you about your products, positioning, and customer experience.

Build product roadmaps that drive the biggest revenue impact

Stop building features based on what you think customers want. Uncover the product gaps that are driving the biggest impact to growth and retention. Quantify issues coming from sales calls, online reviews, and NPS surveys. Analyze feature requests by segment and revenue impact to know which features will drive the biggest revenue impact.

Create positioning that speaks to the needs of your customers

The best product marketers know who their customers are, what they need, and how to bring those solutions to market. Create positioning based on the words your customers use to describe how you solve their problems. Benchmark your strengths against competitors, and get alerts to keep a finger on the pulse of what your market needs.

Take action to improve your customer experience

Identify trending issues unique to your organization and take action to drive results. Create targeted solutions and close the loop directly with customers. Take cohesive action across product management, sales, marketing, and customer success to drive impact for your customers and your bottom line.

Onboarding is Quick and Easy

Transform raw textual feedback into powerful insights in minutes. With Loop, it’s easy to uncover themes and trends in your customer feedback. We’ve streamlined the process so you can get set up in minutes and unlock real-time insights to build, position, and grow the best products.

Your Data is always safe and secure

Protecting our customers’ data is one of our most important responsibilities. Loop takes its commitment to safeguard this data seriously, making is a top priority in product design, system architecture, and internal processes. We’re committed to being transparent about our security practices.

What our customers are saying about Loop

Loop allowed our team to get to the root of product value gaps in near real-time so that we could focus efforts on solving problems rather than identifying them. This has saved our team hours of manual feedback analysis and provided us with the data we need to drive the biggest impact for our customers.

Madelyn WingDirector of Product and Customer Marketing, CallRail

Having everything in one place, from prospect feedback to customer NPS and online reviews, is tremendously helpful. We now have a complete picture of the key factors driving purchase decisions. I can be more proactive in arming Sales, Marketing, Product, and Success with unbiased visibility into the greatest value-drivers of our product.

Stacey FinneganDirector of Product Marketing, BoomTown

LoopVOC is a copywriting goldmine. Speaking your audience's language is incredibly persuasive. As a copywriter who lives and breathes persuasion, I know I'm more likely to succeed when I mirror the voice of the customer. LoopVOC has made it so much easier for me to find the voice of customer data I need to do my job well.

Andrew YedlinConversion Copywriter, andrewyedlin.com

LoopVOC has allowed us to aggregate, in one place, all of the different customer reviews about our products. This has allowed cross-functional leaders to understand exactly what the market thinks about Foxit products.

Nicolás DericoDirector of Marketing and Demand Generation, Foxit Software

It was so easy to get started with Loop. And it was something that everybody saw value in immediately. Why not make it easier on ourselves to identify customer opportunities? You cut some things that aren’t worth the money, but add things [like Loop] that are definitely worth the money.

Jeanne HopkinsCRO, SquadLocker

Loop allows us to move past just building for the user. We can see market trends and white space opportunities and build our roadmap based on the greatest priorities and opportunities.

Ioana GlitiaProduct Marketing Manager, 123FormBuilder

Loop is helping us shine a light on areas that we suspected might need improvement, however, we didn’t have the concrete data to back that up. With Loop, we have concrete data now and we can better hone in on those areas that need improvement. It will allow us to better understand customer pain points and how we can better resolve their issues.

Matt KihnCustomer Engagement Specialist

Get Your Free Voice of Customer Reporting Template

Analyze customer feedback & strategies impacting revenue.

With so much changing daily, it’s critical to review all the feedback coming into your business so that you can react, reassure and redirect focus as needed.

This template includes customizable graphs and scorecards to help teams report on customer and market feedback impacting new revenue and retention.

Revenue Scorecards
Customer Feedback Summaries
Key Takeaways by Trending Topics
Actions Plans and Analysis