One platform to listen, understand, and react to customer feedback.
SaaS companies need a better way to incorporate real-time customer needs throughout the product lifecycle.
Without real-time access to customer feedback, we cannot change, we cannot grow, and we are destined to fail.
In the U.S. alone, companies spend $20B annually on market research to stay on top of customer needs. But traditional surveys are slow, expensive, and don't provide insights fast enough for SaaS companies to respond.
Customers tell us what they need in daily interactions, in places like online reviews and support tickets, but volume goes beyond human ability to analyze. Natural Language Processing helps, but requires heavy resources to build.
Manual processes for aggregating and analyzing customer feedback delays our ability to find the common problems, and shift company strategy to address them. By the time we get the data we need, it's too late.
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