Blog

Thought leadership and best practices for Voice of the Customer programs and strategies.

Product Marketing Communication Skills

August 17, 2020

The #1 Defining Skill of Great Product Marketers (What it is and How to Master it)

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What is product marketing?

Achieving Greater Impact with Product Marketing Clarity

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4 megatrends for b2b saas leaders

4 Megatrends for B2B SaaS Leaders

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Three Components of Customer-Led Growth Strategy

3 Things Revenue Operations Teaches Us About Customer-Led Growth

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Voice of Customer (VOC) Meeting

4 Lessons on Starting a Voice of Customer Meeting at Your Organization

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High-Performing Marketing Organizations

Four Steps to Becoming a High-Performing Marketing Team

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Customer Retention Strategies

How to Drive Customer Retention with Resources, Relationships, and Shared Responsibility

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Elevating Customer Marketing

Elevating Customer Marketing to Drive Greater Business Impact

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Building a VOC program on a budget

How to Start a Voice of the Customer Program With No Budget

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VOC Strategies for CX Leaders

Steps CX Leaders Can Take Now to Centralize Teams Around the Customer

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How Sales and Marketing Can Collaborate for Customer-Led Growth

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Product Marketing and Product Management Strategies

Accelerating Impact — How Product Management and Marketing Can Work Better Together

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Proactive Pricing Strategies

Delivering Results with Customer-Led Pricing Strategies

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Customer-led growth

It’s Time to Shift to Customer-led Growth Strategies

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Closing the Loop on Voice of Customer Feedback

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Customer Feedback Sentiment Analysis

Measuring Risks to Revenue and Retention with Text Sentiment Analysis

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Must-have B2B SaaS technology

How B2B SaaS marketers can position their technology as a “must-have” when customers are cutting non-essentials

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Voice of Customer Leadership

Embracing a Culture of Customer Feedback — It Starts With Leadership

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New Voice of Customer Reporting Template to Help You Track Feedback and Fight Churn

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Removing the Red Tape from Cross-functional Collaboration

Removing the Red Tape from Cross-Functional Collaboration — Fighting Churn Means All Hands On Deck

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How Zendesk is supporting customers through COVID-19

Supporting Customers and Employees Through Pivotal Change – An Interview With Zendesk’s Peter Neels

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Responding in times of uncertainty

How a Product Marketing Team Navigates COVID-19 with Customer-First Strategies

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Salesforce and LoopVOC Integration

New Salesforce Integration in Loop Offers Deeper Customer Feedback Insights

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Remote Team Collaboration

Anticipating customer needs in unprecedented times — 5 steps for B2B SaaS

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Voice of Customer Playbooks from LoopVOC

February 26, 2020

The 4 Ultimate Voice of Customer Playbooks

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Steps for a customer-led pricing strategy

February 3, 2020

[The LoopVOC Playbook] Creating a Customer-Led Pricing Strategy Playbook

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Product Roadmap

February 3, 2020

[The LoopVOC Playbook] Using Customer Feedback to Drive Your Product Roadmap

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Building a Voice of Customer Culture

January 27, 2020

4 Steps to Create a Voice of Customer Culture That Drives Loyalty and Revenue

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Group of people coming together to form an arrow and show the impact of Voice of Customer programs

January 21, 2020

Five Key Reasons to Build a Voice of Customer Program

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rocket launching from laptop

January 2, 2020

[SaaS Marketing] How to write more persuasive messages, faster with voice of the customer data

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B2B Customer Reviews

December 20, 2019

Expert Tips for Building a B2B Review Strategy

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LoopVOC NPS Survey Upload Tool

December 13, 2019

New NPS Survey Features in Loop

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group teamwork photo

December 3, 2019

[The LoopVOC Playbook] How to Improve Customer Experience Marketing Strategies with Customer Feedback

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post it notes discussion board

November 27, 2019

How to Measure Customer Experience (CX) in 2020

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competitor benchmarking dashboard

November 21, 2019

Introducing Competitive Benchmarking in Loop

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post it pinned with light bulb drawing

November 6, 2019

Alerts Now Available in Loop

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feedback screen with 3 stars

October 31, 2019

Why SaaS Companies Should Prioritize Online Review Sites for Customer Feedback

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group brainstorming

October 24, 2019

How to Build a Cross-Functional Team for Voice of the Customer Collaboration

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neon sign

October 22, 2019

Your Customer Experience Is Your Brand

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happy face and 5 stars

October 21, 2019

How to Quickly Analyze and Act on Customer Feedback

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customer experience concepts

October 18, 2019

NPS: It’s in the Feedback, Not the Score

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man drawing upward trend

October 15, 2019

How to Benchmark Your Customer Feedback Trends Against Competitors

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businessman using laptop with social media

How To Build A Voice of the Customer Program At Your SaaS Company

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growth chart lifted off of Ipad

Using Customer Feedback to Grow your SaaS Business

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Product marketer evaluating SaaS pricing strategy

3 Steps to Evaluate Your SaaS Pricing Strategy

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Loop concept

LoopVOC: Connecting SaaS Companies to Customer Feedback

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It’s time to close the feedback loop.

Understand and act on feedback from your customers today.

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