Steps for a customer-led pricing strategy
[The LoopVOC Playbook] Creating a Customer-Led Pricing Strategy

How we price our products is fundamental to our revenue goals. Whether it’s taking a new product to market or repackaging existing offerings, we must consider customer value, competitor offerings, and our own cost structure when developing our pricing strategies.  Finding the sweet spot of maximizing profits and meeting customer needs takes work. Marketers must […]

Product Roadmap
[The LoopVOC Playbook] Using Customer Feedback to Drive Your Prod...

Building a product that stands out in the B2B marketplace has never been more difficult.  Competition is high. Technology is constantly changing. And customer expectations require innovation. Keeping up with market demands means having a product team that is acutely attuned with how customers are using the product today, and how they will want to […]