Responding in times of uncertainty
How a Product Marketing Team Navigates COVID-19 with Customer-Fir...

These are unprecedented times and the economic impact touches all of us in B2B SaaS. For many, pipeline has stalled, customers have churned, and the scope of “critical tools” has narrowed. This situation has forced companies to look inward and reevaluate the value they’re delivering to customers through this time. Our responsibility has shifted from […]