Getting buy-in for any new program can be tough.  Getting buy-in for a new cross-functional program is tougher. That’s what makes getting a Voice of the Customer program off the ground so challenging. VoC programs focus on driving company change based on customer feedback, and customer feedback comes from almost every department, whether it’s product management, marketing, sales, or customer […]

Most SaaS companies know that listening to customer feedback is good for business. But many of us still struggle to take that feedback and turn it into action. That’s why Voice of the Customer (VoC) programs have become commonplace in both B2B and B2C software companies. These programs aim to make feedback more actionable by creating a systematic […]

Across B2B SaaS, many are pointing to the importance of implementing product-led growth strategies to ensure retention and revenue generation. In simplest terms, product-led growth means prioritizing product usage as the primary driver of acquisition, retention, expansion. And this type of shift makes sense. B2B buyer behavior insists that companies treat them more like consumers. […]

Over the past decade, there’s been a hyper-focus on creating business strategies centered on customer loyalty, needs, and success. From inbound marketing to customer advocate programs, organizations have strived to meet customers where they are and create products and services that turn buyers into passionate fans of our businesses. To achieve this, organizations have prioritized building […]