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How To Build A Voice of the Customer Program At Your SaaS Company

Over the past decade, there’s been a hyper-focus on creating business strategies centered on customer loyalty, needs, and success. From inbound marketing to customer advocate programs, organizations have strived to meet customers where they are and create products and services that turn buyers into passionate fans of our businesses. To achieve this, organizations have prioritized building […]

3 Steps to Evaluate Your SaaS Pricing Strategy

If you work in product, portfolio or solutions marketing, you’ve probably received this email a dozen times. You know the one—the one that says, “our pricing strategy isn’t working. We need to kick off a project to evaluate our pricing model.” Even if you love a good pricing project, like I do, this is an […]