As we head into 2021, it is more critical than ever for product marketers to step up as the growth architects for their products. There are endless ways to drive growth, but the foundation comes down to one core truth: knowing your customers and the needs of the market you serve.
Customer needs are changing constantly, and a cohesive segmentation strategy is critical to delivering value. This week we’re launching new content and tools to help product marketing leaders build a needs-based segmentation strategy to unlock growth by classifying customer segments based on a common set of needs and behaviors.
Check out our guide to building a needs-based segmentation strategy, including how to:
Quickly understand the customer segments with the biggest needs impacting your business. Loop now summarizes the top strengths and weaknesses coming out of your feedback, based on a weighted score determined by volume and sentiment.
Loop is getting a new look as we gear up for more advanced segmentation capabilities over the coming weeks. Now you can easily save your filter options and create custom views that can be shared with stakeholders across your organization.
Create custom views to better understand each segment. Next week we are launching the ability to curate specific and actionable reports that can be shared with key stakeholders across your organization.
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